OpenAI has introduced a new feature called ChatGPT Pulse, designed to make its AI tool more personal and proactive. The company says Pulse will not only answer questions but also keep working in the background to update users on what matters to them.

AI tools are becoming more adaptive, and OpenAI believes Pulse is the next step in this journey. Unlike regular AI chatbots, Pulse is built to act like a personal assistant, helping plan, track updates, and handle complex queries.

OpenAI CEO Sam Altman explained the idea behind the tool. “Pulse works for you overnight, and keeps thinking about your interests, your connected data, your recent chats, and more. Every morning, you get a custom-generated set of stuff you might be interested in,” he wrote in his post announcing the launch.

These updates appear as cards on the ChatGPT mobile app. However, for now, Pulse is only available for ChatGPT Pro users, with the company expected to roll it out to Plus subscribers later.

Altman said the aim is to make ChatGPT more proactive and highly personalised. “This also points to what I believe is the future of ChatGPT: a shift from being all reactive to being significantly proactive, and extremely personalized,” he added.

This personalised approach is already being followed by tech giants like Google and Meta, who have access to massive amounts of user data. For ChatGPT to function as a personal assistant, users would need to allow it to access more information, like phone data, locations, and preferences.

OpenAI’s move shows that the future of AI is not just about answering questions but also about anticipating what users may need. While the feature could make AI more useful, it also means users might have to share more personal data with the tool.

For now, Pulse is part of OpenAI’spremium subscription plans, which suggests free users may face limits unless they upgrade.