A picture of a notebook featuring cricketer Virat Kohli has gone viral on social media, drawing comparisons to Christopher Nolan’s famous movie Inception. The notebook cover shows Virat Kohli holding another notebook, which again features the same image in a continuous loop.

A Twitter user shared the image with a witty caption: “Virat Kohli on a notebook holding a notebook with Virat Kohli on it holding a notebook with Virat Kohli on it.” This instantly caught the attention of social media users, who found it amusing.

Blinkit's clever response

Delivery app Blinkit was quick to react to the viral image. The brand humorously compared the notebook to Inception by calling it "INKception."

For those unfamiliar, Inception is a 2010 sci-fi movie directed by Christopher Nolan. The film is about dreams within dreams, creating a never-ending loop of reality and imagination.

Many internet users joined in the fun, giving their own take on the image. One person wrote, "Kohliyaapa ho gaya," while another commented, "Inception level of advertising." A third user joked, calling it a "multiverse of Kohli."

Zomato and Blinkit's social media banter

Blinkit is known for its witty social media interactions. Last year, on Raksha Bandhan, Zomato, which owns Blinkit, posted a playful message calling Blinkit its "adopted sis" with a kiss emoji.

Blinkit quickly responded by correcting the term, saying, "Adopted nahi, acquired hota hai... itna bada hogaya, pata nahi kab seekhega," pointing out that it was acquired, not adopted, and jokingly questioning when Zomato would learn the difference.

Zomato also shared a fun Instagram reel where a man wearing a red Zomato T-shirt received a rakhi from a girl in a yellow Blinkit T-shirt. In a humorous twist, the girl was later edited into a monkey. Blinkit sarcastically responded, "Nice edit, chote."

Zomato officially acquired Blinkit in August 2022 for $568 million (Rs 4,447 crore). After the acquisition, Blinkit's founders, Albinder Dhindsa and Saurabh Kumar, joined Zomato's management team. 

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