A young entrepreneur, named Jason Kwao, who turned simple beginnings into a million-dirham business.

He started out delivering pizzas in the UK. He used a second-hand moped, had no degree in business, and had dropped out of university. Life felt stuck. While others flaunted flashy lifestyles online, Jason was juggling odd jobs and wondering where he was headed.

But every delivery taught him something. He learned to manage time, talk to customers, and save money. These small lessons became the foundation of a much bigger dream. One day, while scrolling through Instagram, he had a moment of clarity:

“Why be a consumer when I can be the seller?” That one question changed his path.

Jason picked a simple product to start with, a sourdough breadbasket. It was small, useful, and easy to ship. Then came the COVID-19 lockdown, and suddenly, home baking became the world’s favorite hobby. His product was just what people needed.

Orders started coming in fast. Jason handled everything himself, including inventory, shipping. He was earning thousands of dirhams by his early twenties. But it wasn’t luck, it was smart timing and quick action.

With early success, Jason made some risky moves. He overestimated how much to order and ended up with stock he couldn’t sell. The business that once soared began to fall apart.

But instead of quitting, Jason remembered what his wife once told him:

“Every setback brings an equal or greater comeback.”

He taped those words on his living room wall and used them as fuel to try again.

One of his creative ideas—a surgical knife repurposed as a bread scoring tool—sold very well. But it was eventually removed by Amazon for breaking the rules. Still, it made good money while it lasted.

After experimenting with real estate and consultancy, Jason realized he wanted more control. So, he started sourcing products directly from Chinese factories. This gave him better profits and control over product quality and shipping timelines.

As Jason’s knowledge grew, he stopped just selling and started helping others. He became an Amazon brand consultant, working with businesses to improve their sales, manage inventory, and scale up.

Some of his clients now make over £5 million a month. And by January 2025, Jason’s own business was valued at over 1 million dirhams—a huge milestone in his journey from delivery boy to respected business expert.

Now, Jason spends time mentoring others and sharing his story, failures included. He believes others can achieve great things too, if they stay focused.

His advice to young entrepreneurs in Dubai: “Stay focused. Don’t get caught up in the lifestyle temptations. You didn’t come here for the clubs—you came here to create something real.”