The Delhi Metro Rail Corporation (DMRC) has introduced a new initiative banning passengers from filming reels, dance videos, or any social media content inside metro trains and stations. The rule, effective from September 14, applies to all metro lines. Officials said they aim to ensure the rule is fully enforced by the end of the week.

Bilingual announcements in Hindi and English now remind commuters that such activities are prohibited. The message is clear:
“Filming reels, dance videos, or any other such activities are strictly prohibited.”

Although the Metro Railways Act, 2002, does not explicitly mention reels, DMRC clarified that violators can be fined under provisions dealing with “creating a nuisance” inside stations or trains.

“This step has been taken to ensure that fellow passengers are not inconvenienced due to such activity,” said Anuj Dayal, principal executive director, corporate communications, DMRC.

The corporation has also launched a social media campaign asking commuters to avoid playing loud music on their phones, aiming to make metro travel more comfortable.

In recent years, Delhi Metro coaches have often featured in viral videos, from dance clips and lip-sync performances to “get-ready-with-me” (GRWM) videos. One recent GRWM video on the Yellow Line showed a commuter demonstrating hair gel, blush, and lip balm while riding the train. Other videos have included stunts, loud singing, or even scuffles, drawing criticism from regular passengers.

“People know if they shoot a video inside the Delhi Metro, it will not only catch eyeballs inside the coach but also on social media,” said Ashish Kumar, a daily commuter. His friend Alka Singh added, “The metro is for travel, not for content creation.”

In 2023, DMRC deployed flying squads, initially tasked with keeping men out of women’s coaches, to also monitor reel-making. Despite these efforts, viral videos continued to surface, highlighting the challenge of enforcement in a city fascinated by social media content.

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