On the occasion of his 75th birthday on September 17,Prime Minister Narendra Modi will launch the ‘Swasth Nari, Sashakt Parivar Abhiyan’ (translated as ‘Healthy Woman, Empowered Family’), a nationwide campaign aimed at improving healthcare for women and children. The initiative focuses on better access to healthcare, quality medical services, and raising awareness about health issues.

According to government sources, the campaign is expected to be one of the largest health initiatives ever conducted in the world. With the involvement of both government and private organizations, it could even set a new world record in terms of the scale of health activities.

In Delhi and other BJP-ruled states, a range of activities is planned. In the national capital, blood donation camps will be held at Kartavya Path, and new hospital blocks will be inaugurated. A 15-day Sewa Pakhwada will also be observed across the country.

Under the campaign, around 75,000 health camps will be organised at Ayushman Arogya Mandirs, Community Health Centres (CHCs), and other healthcare facilities. These camps will focus on women’s and children’s health, providing check-ups, treatment, and guidance.

The Union Health Ministry is expected to release full details of the campaign soon. Union Health Minister JP Nadda welcomed the initiative on X, showing that it reflects the Prime Minister’s commitment to inclusive healthcare and development. He said the campaign will ensure better health for women and children, strengthen families, and empower communities.

As part of the initiative, Nutrition Month will be observed at Anganwadis across India to promote maternal and child health, balanced diets, and prevent malnutrition. Activities will include health check-ups, growth monitoring, and awareness sessions for mothers and children.

The campaign also aims to help India meet the Sustainable Development Goals (SDGs) by 2030, such as reducing maternal and infant mortality. India has already made progress, with the Maternal Mortality Rate dropping from 130 to 93 per lakh live births, and the Neonatal Mortality Rate falling from 26 to 19 per 1,000 live births between 2014 and 2021. The SDG targets aim to further reduce these numbers.

Nadda urged private hospitals and healthcare partners to participate actively, saying, “Let us all work together to strengthen healthcare for women and children and build a developed India.” With a focus on healthcare access, nutrition, and women’s well-being, the campaign is being seen as a major step toward healthier families and a stronger nation.