Indian online shopping sites Myntra and Ajio have stopped selling clothes from popular Turkish brands. This happened after people in India called for a boycott of Turkish products because Turkey supported Pakistan during the recent India-Pakistan military conflict.

Why it happened

India launched Operation Sindoor to destroy terrorist camps in Pakistan after a deadly attack in Pahalgam, Jammu and Kashmir. After this, Turkey and Azerbaijan supported Pakistan, which upset many in India.

Myntra removes Trendyol and others

Myntra, owned by Flipkart, had the rights to sell the Turkish brand Trendyol in India. This brand is known for its stylish women’s wear and is backed by China’s Alibaba. Last weekend, Myntra started removing Turkish items from its website. By Thursday, all of them were gone.

Ajio removes Koton, Mavi, and more

Ajio, owned by Reliance, also removed Turkish brands like Koton, LC Waikiki, and Mavi. These items now show as ‘out of stock’. A Reliance spokesperson said the company wants to sell products that match the feelings and values of Indians.Reliance also closed its office in Turkey and ended its past partnership with Turkish textile company Kvanc Tekstil. For now, it’s unclear if these Turkish brands will return to Indian shopping platforms.

The Confederation of All India Traders (CAIT), which represents over 125 trade leaders, has called for a complete trade boycott of Turkey and Azerbaijan. On Friday, CAIT passed a resolution urging all Indian businesses to stop trading with these two countries, including banning imports, exports, and tourism.

CAIT said Turkey and Azerbaijan have disappointed India, despite India’s past support through humanitarian and diplomatic help.The group warned exporters and importers to avoid doing business with Turkish and Azerbaijani companies. It plans to write to the Ministry of Commerce and Industry and the Ministry of External Affairs, asking them to review India’s trade relations with both countries.

CAIT also announced it will boycott Indian films shot in Turkey or Azerbaijan and has asked film producers not to shoot promotional content in those countries.