PVR INOX has introduced India’s first luxury dine-in cinema in Bengaluru, combining movie-watching with gourmet dining. The new concept has been launched at M5 ECity Mall in Electronic City. According to Aamer Bijli, PVR INOX’s exhibitor and lead director of marketing and innovation, the goal is to offer a unique experience that caters to all types of customers.

Bijli explained that cinemas now compete with OTT platforms, recreational sports, health and wellness activities, and dining options. “We wanted to create a space where people who love good food can also enjoy an immersive movie experience,” he said. With this concept, PVR INOX aims to turn cinema into a lifestyle destination rather than just a place to watch films.

The new format provides in-seat dining with chef-curated meals. Bijli emphasized that the food offering has been elevated compared to standard cinema snacks. Guests can enjoy items such as fries, local treats, and gourmet hot dogs, available only at PVR INOX. The idea is to provide a premium experience where food and entertainment go hand in hand.

PVR INOX had previously launched the Director’s Cut in Bengaluru in 2022, offering a boutique cinema experience in a luxurious hall that replaced the iconic Rex single screen. Bijli noted that while Director’s Cut focused mainly on the movie-watching experience, the new dine-in cinema focuses on providing a culinary experience alongside the film.

The hall is also designed to host other events, such as gaming sessions, comedy shows, corporate nights, and live performances. Its layout, comfortable seating, and LED lighting make it suitable for such live events. The cinema hall has a capacity of 70 people, which was considered optimal to maintain comfort and clear sightlines for all viewers.

Currently, the pricing for the dine-in experience is ₹490 for a two-seater table and ₹990 for a four-seater table. PVR INOX uses a dynamic pricing model, which varies depending on the event or content being shown. With this launch, PVR INOX aims to redefine the cinema experience in India, offering customers not just movies but a combination of luxury, comfort, and gourmet dining in a single destination.