The Delhi High Court has given Bollywood actor Aishwarya Rai Bachchan strong legal protection over her personality rights. This means no one can use her name, photos, voice, or other personal traits for commercial purposes without her permission. The court said that such misuse not only causes her financial loss but also damages her dignity and reputation.

Justice Tejas Karia, who passed the order, stated that any attempt to exploit Aishwarya’s identity for business without her consent could confuse people. For example, if someone used her photo or name to promote a product, the public might wrongly believe she supports or endorses it. This could reduce her reputation and goodwill, which she has built over decades of work.

The court said hat Aishwarya Rai Bachchan is one of India’s most famous and respected film personalities. Apart from being a leading actress, she has also been a global face for several brands. Because of this, people place a lot of trust in products and services endorsed by her. Misusing her identity could therefore unfairly benefit companies while harming her professional image.

The ruling goes beyond just protecting Aishwarya; it is also a step forward for all celebrities and public figures in India. It makes it clear that personality rights are closely connected to the fundamental right to life and dignity guaranteed under Article 21 of the Indian Constitution. In simple words, every person, especially those in the public eye, has the right to protect their personal identity from being exploited for profit.

This judgment will help stop unauthorised use of celebrities’ identities in advertisements, merchandise, and digital media. It will also ensure that their reputation, dignity, and hard-earned goodwill are not misused by others for commercial gain. The case shows how courts are becoming more proactive in protecting the digital and commercial identities of well-known personalities in today’s media-driven world.