U.S. President Donald Trump has added a new product to his growing list of branded items: high-end perfumes. On Monday, Trump officially launched a line of fragrances priced at up to $249 for a 3.3-ounce bottle. The perfumes are being sold through a new website called GetTrumpFragrances.com.

Trump took to his social media platform, Truth Social, to promote the products, calling them “Victory 45-47”, a reference to his wins in the 2016 and 2024 presidential elections.

“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success, for men and women,” Trump wrote. “Get yourself a bottle, and don’t forget to get one for your loved ones too.”

“Enjoy, have fun, and keep winning!”

The fragrances come in golden bottles shaped like Trump himself, wearing a business suit. His signature is printed at the bottom of each bottle.

Victory 45-47 fragrance: $249 per bottle

“Trump: Fight, Fight, Fight” line: $199 per bottle, featuring Trump’s image with a raised fist, referencing an assassination attempt he survived at a 2024 campaign rally in Butler, Pennsylvania

A separate “Victory” fragrance, with Trump’s bust on the cap, is already sold out

The GetTrumpFragrances.com site describes the scents as:

“A tribute to the Trump legacy, blending premium craftsmanship with a distinctive style.”

“Our fragrances are curated to capture the essence of success and determination, with each scent symbolizing victory and strength.”

“Spray on Fight, Fight, Fight, and feel the immediate power!”

The products are said to be high-quality and a tribute to Trump as the 45th President of the United States.

The perfumes are being sold by a company called 45Footwear LLC, which is not owned or managed by Trump or his companies. However, it uses Trump’s name and image through a licensing deal with CIC Ventures LLC, the same company that helped launch his branded sneakers, watches, and NFTs during his 2024 campaign.

The fragrance website makes it clear that:

“This is a licensing arrangement only, and the president has no influence on the cologne.”

“It is not political and has nothing to do with any political campaign.”

The first shipments of the “Victory 45-47” perfume are expected to go out in early December.

Trump’s 2024 financial disclosure values CIC Ventures between $1 million and $5 million, but it’s unclear exactly how much he earns from this specific fragrance deal. The licensing agreement is likely worth millions of dollars, but no detailed earnings have been made public yet.

While Trump continues to promote his brand through Truth Social, cryptocurrency, and merchandise, some ethics experts and critics have raised concerns about potential conflicts of interest, especially now that he is back in the White House.

However, Trump and his team maintain that this fragrance launch is a private business venture and has no connection to his political role.

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