People are likely to spend on jewellery, luxury goods when they use digital payments: Study
The study revealed that digital payments lead to more unnecessary purchases, particularly luxury items., moreover, researchers recommend using cash for self-control
Cash transactions are becoming less common, and digital payments are on the rise in both developing and developed nations. This shift in payment methods has significantly altered people’s spending habits. Researchers from the University of Adelaide and the University of Melbourne in Australia conducted a meta-analysis of 71 previously published papers and observed spending behaviors across 17 nations. Their findings indicate that digital payments are associated with increased spending, as the absence of physical exchange makes transactions more convenient.
Impact on Spending Habits
The study revealed that the ease of digital spending has led individuals to be more inclined to make unnecessary purchases, particularly of luxury items. To counteract this trend, the researchers recommend the use of cash as a self-control mechanism.
“To prevent spending more than planned, we recommend consumers carry cash instead of cards whenever they can, as it acts as a self-control method,” researcher Lachlan Schomburgk stated.
“When using cash, people physically count and hand over notes and coins, making the act of spending more salient. If nothing is physically handed over, it’s easy to lose track of how much is spent,” he continued.
Although the correlation between high spending and digital payments has been acknowledged in the past, this study provides comprehensive evidence of this relationship. The research also establishes that people with access to digital payments are more likely to spend on luxury items, such as clothing and jewelry.
“The transition towards a cashless society seems almost inevitable. I believe this research is crucial because it shines a light on an overlooked aspect of this transition: how payment methods influence our spending behaviour,” Schomburgk stated.
Interestingly, the study found that digital payments did not impact tips or donations, as people continued to contribute at similar levels to when cash was the primary payment method. Additionally, the researchers identified a connection between better economic conditions and increased acceptance of digital payments.
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