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Lay’s Pakistan Introduces ‘Jalebi Flavoured’ Chips

The image had been uploaded on April 1st, revealing the brand's intention to pull an April Fools’ joke on its audience.

In a clever turn of events that shook the internet, Lay’s Pakistan recently uploaded an image on their official page that left their loyal customers both shocked and amused. The image announced a brand-new flavour: ‘Jalebi Flavoured’. This unexpected combination immediately grabbed the attention of fans and followers worldwide, causing a discussion and fans showing distress on social media platforms Instagram and Twitter.

As soon as the image was posted, it sparked an array of comments. Food bloggers and Lay’s enthusiasts began sharing the image, spreading the news rapidly. Within a day, the unusual flavour had become a hot topic of discussion. However, ‘smart’ fans soon realised that the announcement was, in fact, a prank. The image had been uploaded on April 1st, revealing the brand’s intention to pull an April Fools’ joke on its audience.

Jalebi Flavoured
Image Source: X.com

Hilarious Reactions to Jalebi Flavoured Chips


Despite the prank, the comments sections on both Twitter and Instagram were filled with humorous reactions. Among the many entertaining responses were comments like, “You played with my heart” and “Thank God it’s April Fools or I would’ve puked.” Other reactions included, “Insaniyat khatam ha bhai…mtlab k hadd hogai” (This is the end of humanity, just too much), “Ye kia dekhna par raha hai” (Why do I even have to see this), and “Khuda ka khof kro” (Fear the Lord before making creations like this).

The prank capitalised on the recent trend of social media of bizarre food combinations. From mithai momo to Oreo pakoda, and even masala dosa ice cream roll, foodies worldwide have seen some of the wildest and wierdest creations. Many have accepted the fact that unusual food combos are here to stay, no matter how unappetizing they may seem. This context made the ‘Jalebi Lays’ announcement even more believable and, also, more shocking.

The brand managed to stir a reaction among the audience, showing again the power of social media in creating viral content. By the time the prank was revealed, Lay’s Pakistan had already succeeded in capturing the attention of millions, showcasing their creativity and sense of humour.

So what are your thoughts on this prank? Was it the best prank ever, or did it cross the line?

You might also be interested in – Pakistan planning to ban social media to control ‘hate material’ during Ramadan

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