Demna Gvasalia, the designer of Balenciaga, enjoys trolling almost as much (if not more) than he enjoys creating premium couture clothing.

It's evident in the $1,850 "destroyed" trainers that appear to have been marinated in sewer water and the $1,800 "trash pouch" handbag that resembles a Hefty. Gvasalia has done it again, this time with a terry-cloth towel skirt from the spring 2024 collection worth Rs. 77,000.

Yes, it's a cotton terry-cloth towel with a "Balenciaga logo embroidered tone-on-tone at front," according to the brand's website. A similar effect may be achieved with a $21.99 Amazon wrap towel, although the Amazon version has greater usefulness thanks to a front zipper.

Georgian designer temporarily swore off the gimmicky stuff

Gvasalia appears to be helpless and is unable to stop creating progressively ludicrous, costly premium products intended at extracting money out of brand-obsessed customers, however when Balenciaga's 2022 holiday campaign was criticised of sexualizing children, the 42-year-old Georgian designer temporarily swore off the gimmicky stuff.

"I have decided to go back to my roots in fashion as well as to the roots of Balenciaga, which is making quality clothes—not making image or buzz," he said in a February interview with Vogue.

That same month, he unveiled his autumn 2023 collection, a mix of beautiful garments with nods to the house's fundamental strengths — body-morphing volume and flawless workmanship — from Cristóbal Balenciaga.

As attendees entered the event, posters on the seats stated, "Fashion has become a kind of entertainment, but often that part overshadows the essence of it, which lays in shapes and volumes, silhouettes."

While many complimented the runway display for its exquisite tailoring, New York Times reviewer Vanessa Friedman termed it a "march of the penitents" and stated the garments "were not particularly revolutionary."

Gvasalia doubled down after the exhibition, saying he'd continue to stage shows that highlighted the clothing, positioning himself as a "forever designer," and yet here's a $925 bath towel.

But perhaps this is all part of his great scheme. "I don't like that luxury is always intended to communicate that you're rich," he said to The New York Times in October 2022. "I'd rather wear a bag that doesn't make me look like the rare bourgeois bitch who can afford it."

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