As the festive season kicks in, e-commerce platforms like Amazon, Flipkart, and Meesho have announced their biggest annual sales. Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, starting Sept. 23, are already creating a buzz online with huge discounts across electronics, fashion, home appliances, and more.
The sales come just a day after the new GST rates took effect, making several products cheaper and likely boosting consumer spending.

Flipkart or Amazon: Which is offering more discounts?

Both platforms are offering products at 50–80% off, with newly launched smartphones and laptops seeing an additional 15–20% discount. On top of this, shoppers can save more through bank offers, cashback, and exchange deals, so comparing deals is a must.

Amazon Great Indian Festival offers

Amazon is offering up to 10% instant discount, with total savings of up to Rs 1.4 lakh, depending on the payment method. SBI debit card users can get up to Rs 1.36 lakh instant discount, while SBI credit card and EMI users can save up to Rs 1.4 lakh. Amazon Pay ICICI credit card holders get unlimited 5% cashback. Additionally, the “Shop More, Save More” scheme offers exclusive discounts up to 16 times during the sale. Amazon Prime members received early access to the offers starting Sept. 22.

Flipkart Big Billion Days offers

Flipkart is offering a 10% instant discount on card payments through Axis Bank and ICICI Bank. Its new Flipkart Minutes service promises near-instant delivery in 19 cities and 3,000+ pin codes for popular categories like smartphones, groceries, electronics, and beauty products. Shoppers can get up to 80% off on electronics, fashion, home appliances, and more, while Flipkart Plus and BLACK members enjoy early access to the deals.

Both platforms are bracing for massive demand, with Flipkart even arranging mattresses and pillows for Bengaluru staff working overnight to manage the rush. Huge discounts, early access for premium members, and extra bank offers make this a sale shoppers won’t want to miss.