iQOO has become the first smartphone brand to host a community gaming event in Leh, Ladakh, marking a greater milestone in brand-led community engagement in the region. Set against the backdrop of the Himalayas, the Leh event was part of iQOO’s ongoing nationwide effort to connect with its growing base of users and mobile gamers.

With a community that has now grown to over 3.8 million members in India, iQOO has built one of the country’s most active and engaged brand ecosystems. The Leh event represents both a geographic and cultural expansion for the brand, bringing its grassroots gaming initiative to one of India’s most remote terrains.

The Leh edition adds to iQOO’s wider community outreach, which has already spanned 22 cities across India in the first half of 2025. The number of attendees has also grown, with 3,977 participants recorded this year, up from 3,576 in the previous year.

These meetups are not limited to casual interaction. Two teams from the iQOO community gaming events earned direct entry into the iQOO Battlegrounds Series qualifiers, the brand’s latest LAN gaming event. This integration of community initiatives with competitive opportunities shows iQOO’s broader push into e-sports and mobile gaming.

The brand’s smartphone portfolio, led by the Z series, Neo series, and flagship devices has played a central role in the events. Known for their performance-focused features, iQOO phones are increasingly popular among mobile gamers looking for high refresh rates, strong thermal control, and fast response times.

  • The Z series
  • The Neo series 
  • The flagship lineup 

For more details on iQOO’s devices, gaming initiatives, and community programs, visit their official website: www.iqoo.com/in

While smartphone companies typically engage users through product marketing and retail activations, iQOO has taken a more community-centric approach. By investing in real-world meetups, city tours, and gaming tournaments, the brand is developing deeper user relationships and cultivating long-term loyalty.