Google is set to launch its new "Ask Me" feature, which will automatically make phone calls on behalf of users to local businesses. Currently in testing, this AI-powered feature is designed to help users inquire about availability and pricing without having to make calls or speak directly to anyone. The feature aims to streamline information gathering, offering a step ahead of OpenAI’s Operator.
Google product lead Rose Yao shared on X that the new "Ask Me" feature uses Duplex, an AI tool designed to handle tasks like making phone reservations or booking appointments. At the moment, Google is testing it with auto shops and nail salons. Yao also mentioned that users might experience a waitlist since the feature is in limited testing.
How Google’s "Ask for Me" works
If you're signed up for Search Labs, you can access the "Ask for Me" feature by searching for local services like "oil change" or "nail salons nearby." Once you search, an "Ask for Me" option will appear, along with a "Get started" button. Clicking this will allow Google's AI to make phone calls for you, asking businesses about details like availability and pricing without you needing to speak directly to anyone.
When you click "Get started," you'll be asked to provide specific details about the service you need, like "tyre replacement," "factory scheduled maintenance," "French manicure," "nail art," and more. You can also choose a preferred time frame for the service. Google's AI will then call local businesses on your behalf and send you a summary of their prices and availability.
This feature is part of Google’s larger effort to save users time when contacting businesses through AI. Last year, Google introduced the "Talk to a Live Rep" feature, which calls a business, waits on hold, and notifies you when a live representative is available, removing the hassle of long hold times for customer service.
Is it a competitor to OpenAI’s operator?
OpenAI recently introduced its AI tool, Operator, which is designed to carry out tasks on the web. Using its browser, Operator can interact with websites by typing, clicking, and scrolling. It’s the first AI agent from OpenAI that can independently complete tasks.
Both OpenAI's Operator and Google's Ask for Me act as intermediaries, simplifying tasks for users. The key difference is that the Operator works on the web and communicates with users, while Ask for Me handles phone calls to businesses directly.
Why is OpenAI ahead? Because Operator is already available for use, while Google’s Ask for Me is still being tested.