Being the second largest internet-using country in the World, every company wants to establish itself in the Indian market. Now the tech giant Apple has partnered with Bharti Airtel to announce its arrival in the Indian streaming market. The strategic partnership will allow Airtel's premium customers to get free access to Apple's exclusive services, including Apple Music and Apple TV.

This move will allow the California-based company to set up a large ecosystem of Indian customers. The collaboration will boost Apple's presence in India's rapidly increasing  $28-billion entertainment industry.

India's leading telecom company plans to bundle the Apple Music and Apple TV along with its premium broadband and postpaid plans, as announced by the company on Thursday. This strategy will allow Apple to compete in the pre-dominant streaming market of India with Netflix, Amazon Prime and Disney plus Hotstar.

How Apple Music's Arrival Will Influence the Streaming Market Dynamics in India

Apple Music, which is praised for its lossless music streaming around the world, will go against Spotify in the Indian market, which enjoys millions of users. Apple Music has a smaller base in India, that too among Apple users only.

streaming market
Image Source:
Kritika Pasricha - Medium

With the addition of Apple Music, Airtel is expected to discontinue its Wynk music service, according to various sources.

Airtel customers will enjoy the Apple services in their plan from the latter half of the year. This move will benefit both companies to fight their competition in the market. The Airtel-Apple collaboration aims to end the Reliance Jio monopoly in the Indian market.

Airtel is currently the second-largest telecom network, with 281 million subscribers. However, their competition Jio, holds 489 million users. Since the arrival of Jio in 2015, Airtel is the only company that has given some competition to the telecom giants

Both companies has not disclosed the financial details of the deal by now.

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