Elon Musk’s AI chatbot, Grok, has just received a major update. It now has a memory feature that helps the chatbot remember past conversations and give better and more personalised replies. This comes just days after OpenAI’s ChatGPT also got a similar upgrade.

With this new feature, Grok can now learn from your previous chats. That means when you ask for suggestions or recommendations, it will consider what you like and give answers that match your preferences — but only if you’ve interacted with it enough.

According to an official post from Grok’s account on X (formerly Twitter),
“Memories are transparent. [Y]ou can see exactly what Grok knows and choose what to forget.”

The feature is currently available in beta version on Grok.com and through the Grok apps on iOS and Android. However, it is not yet available to users in the European Union (EU) or the United Kingdom (UK).

How does Grok’s memory work?

Grok’s memory is meant to improve the way it talks to users. It helps the chatbot remember who you are, what you like, and what topics you’ve discussed earlier. The more you use Grok, the better it can understand your preferences and offer smarter responses.

But what about safety and privacy? Grok also gives users control over their data. You can turn off the memory feature by going into the Data Controls section in the settings menu. If you want to delete a specific memory, you can tap the memory icon under each saved item in the chat interface (this works on the web and will soon be available on Android too).

xAI, the company behind Grok, is also working on adding the memory feature to Grok's version on the social media platform X.

ChatGPT vs. Grok: What’s the difference?

Currently, both ChatGPT and Grok offer very similar memory features. Their main purpose is to “make responses more personalised”.

OpenAI, which created ChatGPT, explained, “In addition to the saved memories that were there before, it can now reference your past chats to deliver responses that feel noticeably more relevant and useful. New conversations naturally build upon what it already knows about you, making interactions feel smoother and uniquely tailored to you.”

On privacy, both companies are also thinking alike. OpenAI said,
“As always, you’re in control of ChatGPT’s memory. You can opt out of referencing past chats or memories altogether at any time in settings. If you’ve already opted out of memory, you’ll be opted out of referencing past chats by default. If you want to change what ChatGPT knows about you, simply ask in chat. If you’d like to have a conversation without using or affecting memory, use temporary chat.”

So, while Grok’s memory update is new for it, the idea itself has already been around in the AI world. What’s important now is how users respond to these changes — and whether they find these memory tools helpful or concerning.

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