Ferrari, the world-famous maker of fast, luxury cars, is getting ready to launch its very first fully electric car. The big launch will happen on October 9 at Ferrari’s home in Maranello, Italy, during a special event for investors.

For many years, Ferrari focused on cars that run on petrol and later on hybrids (cars that use both petrol and electricity). But while other car companies were already making electric cars, Ferrari took its time. Now, the company is ready to show what it’s been working on.

Even though the car will run fully on electricity, Ferrari says it will still have the same speed, style, and feeling that people love about the brand.

The company hasn’t shared the name or look of the new car yet, but during a recent shareholder meeting, Ferrari’s chairman, John Elkann, spoke about the change.

“Electrification has been a path that we’ve been pursuing now for decades, starting in Formula One and then from our race cars to our sports cars,” Elkann said.

“We are very excited about unveiling the Ferrari Elettrica (electric).”

Ferrari started selling hybrid cars in 2019, and last year, over half (51%) of all Ferraris sold were hybrids. In Formula One racing, the use of electric components in engines dates back to 2009 with the introduction of energy recovery systems, and has continued since 2014 with the adoption of hybrid powertrains.

Now, moving to a fully electric car is a big step, but not a sudden one. Ferrari has been getting ready for this behind the scenes for years.

Even though Ferrari is moving into the electric car world, it isn’t saying goodbye to petrol cars just yet. The company plans to keep offering cars with petrol, hybrid, and electric engines.

“Indeed, in line with our strategy, we continue to invest in all three powertrains … to offer our clients maximum freedom of choice,” Elkann said.

So, whether a driver wants a classic Ferrari roar or a quiet electric ride, the company wants to offer both.

 

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