The International Cricket Council has set the cricketing world with a vibrantpromotionalvideothatcomesout for the 2025 ICC Champions Trophy. The campaign confirms Pakistan as the host while showcasing an eye-catching design and logo that has attracted considerable notice.

The InternationalCricketCouncil said the new visual identity is“bold, loud, confident, and fun.” The design includes a "digital-first" approach with a modern and expressive typographic logo, breaking traditional conventions. 

"The newly created visual identity is a digital-first vibrant expression, deliberately challenging the status quo, with an unconventional typographic logo which sets the tone for the look – bold and loud, confident and fun,” the ICC said in a statement.

The branding draws its inspiration from cricket's unique language and culture whilecelebrating the sport's integral verbal and written expressions. "It’s inspired by the language of cricket; from the unique and integral words that describe the game, to the shouts when a wicket falls, to the name of each superstar that appears on the back of their kit," the statement added.

India's participation 

While the promo has pumped excitement into the already charged environment, manyunresolved issuesremain in the backdrop. India has yet to confirm its participation, citing security concerns about touring Pakistan

This uncertainty has ledto speculation about hosting the event in a hybrid format, ascenarionot too different from last year's Asia Cup,whereinboth Pakistan andSriLankahadagreedtoshare hosting duties to accommodate India’s matches.  The Pakistan Cricket Board (PCB), however, issaidtohaveopposed such a compromise when it impacts their legitimate right to host the complete event.

Itis reported that the PCB hassoughtclarificationsformallyfrom the ICC on India's position and askedforcomplete transparency from the Board of Control for Cricket in India (BCCI). If the hybrid model becomes a must, PCB may reconsider hosting the event altogether andresultinPakistan pulling out of the Champions Trophy.

Alternatives, such as moving the tournament to South Africa or the UAE, have been discussed, according to multiple reports.

As the countdown to the Champions Trophy continues, all eyes remain on the ICC, BCCI, and PCB to decideon their negotiations before the Champions Trophyisscheduled.