The Health Ministry has urged the Indian Premier League (IPL) to ban all tobacco and alcohol promotion, including surrogate advertising, within stadium premises and during live telecasts.

It made the call through a letter written by Director General of Health Services Atul Goel to IPL chairman Arun Dhumal.

The 18th IPL edition will start on March 22 when defending champions Kolkata Knight Riders battle Royal Challengers Bengaluru at Eden Gardens. But the new season may bring more restrictions to advertising ways. 

Cricket players hold immense power among youngsters in India, and Goel stressed how responsible they must act as a source of good role models.

“IPL should strictly implement the regulations banning all forms of tobacco/alcohol advertising, including surrogate advertisements, within the stadium premises where the games and related IPL events are held as well as during telecast sessions on national television,” Goel wrote in the letter.

The ministry also asked the IPL organizers to “discourage the promotion of sportspersons (including commentators) who directly or indirectly endorse products directly or indirectly linked to alcohol or tobacco.”

The consequences of tobacco and alcohol consumption

India is confronted with a growing health emergency, with non-communicable diseases (NCDs) like cardiovascular disease, cancer, chronic lung disease, diabetes, and hypertension causing more than 70% of deaths annually. Tobacco consumption alone is responsible for almost 14 lakh deaths annually, making India the second-highest country in tobacco-related deaths. Alcohol, another significant issue, is the most commonly used psychoactive substance in the nation.

IPL's contribution to a healthier India

With its popularity and impact, IPL is in a prime position to foster public health activities.

“Cricket players are role models for the youngsters for promoting a healthy, active lifestyle. IPL, being the largest sports platform in the country, has a social and moral obligation to promote public health and support health initiatives of the government,” Goel added.

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