Italian luxury brand Dolce and Gabbana launches new scent for pets

Dolce & Gabbana, the renowned Italian luxury brand, has expanded its offerings to include a new product for pets, a dog perfume Fefe. This alcohol-free scented mist is associated with the love that the founder of the brand Domenico Dolce has for his dog called Fefé. It is a blend of fine notes that are expected to convey this close connection.

The Dog Perfume Fefe is an alcohol-free scented mist that features a blend of fine notes, including ylang ylang, musk, and sandalwood. These ingredients are selected to create a fresh and delicate scent that aims to reflect the close bond between Dolce & Gabbana’s founder and his dog. According to the brand, the perfume embodies a gentle and affectionate fragrance designed to offer a tender beauty treatment for animals. Priced at 99 euros, or roughly ₹9,000, the Dog Perfume Fefe is positioned as a luxury item for discerning pet owners who wish to indulge their pets in high-end grooming experiences.

The product is housed in an elegant green glass bottle, which is adorned with a gold-plated paw—a feature that highlights the luxurious nature of the perfume. The brand has described the bottle as a standout aspect of the product, noting that it comes with a vibrant red metal cap and a 24-carat gold-plated paw, making it not only a scent but also a stylish accessory for pet care.

How to Use Dolce and Gabbana’s Fefe

Dolce & Gabbana has provided specific instructions for using the Dog Perfume Fefe to ensure the safety and comfort of pets. Pet owners are advised to first spray the perfume onto their hands before applying it to their dog’s fur. The recommended method is to start from the middle of the body and work towards the tail, allowing for a moment of scented pampering. While direct application to the fur is also possible, owners should exercise caution and avoid spraying the perfume near the dog’s nose area to prevent any discomfort.

The brand has emphasized that no animals were mistreated during the development and marketing of this product. Dolce & Gabbana assured that the safety of animals was a top priority throughout the process. Despite these assurances, the launch of Dog Perfume Fefe has sparked some concerns within the pet care community.

Controversy and Expert Advice

The introduction of Dog Perfume Fefe has not been without controversy. The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has issued a cautionary statement regarding the use of scented products on dogs. According to a report by The Guardian, Alice Potter, a senior scientific officer at the RSPCA, advised against using strong-scented products like perfumes on dogs. Potter highlighted that dogs rely heavily on their sense of smell to communicate and interact with their environment, making the introduction of strong scents potentially disruptive and unpleasant for them.

Potter’s concerns underscore a broader issue with anthropomorphizing pets—treating them as though they have human preferences and experiences. While Dolce & Gabbana’s Dog Perfume Fefe is designed with an emphasis on luxury and elegance, it is crucial for pet owners to consider the impact of such products on their animals’ well-being. The RSPCA’s advice suggests that while the intention behind products like Dog Perfume Fefe might be to pamper pets, it is important to prioritize their sensory comfort and overall health.

In summary, Dolce & Gabbana’s Dog Perfume Fefe represents a new intersection of luxury fashion and pet care. While it offers a sophisticated addition to pet grooming routines, it also raises important considerations regarding the effects of scented products on dogs. As the debate continues, pet owners are encouraged to make informed decisions about such products and their potential impact on their pets’ sensory experiences.

You might also be interested in – Italian PM Giorgia Meloni wins European parliament elections, emerges as kingmaker