In a recent post by Ankit Sawant @SatanAtWink on X, he commented that his mother— who was not used to paying for free dhaniya (coriander)— ‘got a mini heart attack’ when she had to pay for it at checkout on Blinkit.

He added a suggestion originally given by his mother to bundle up dhaniya for free with a certain amount of veggies, in lieu of neighbourhood grocers including that as a complimentary feature in traditional marketplaces.

Blinkit's Free Dhaniya Feature: A Swift Response and Positive Customer Engagement

While this post is of the like that surfaces plenty on this platform, criticising, suggesting or giving feedback to certain businesses, what’s different about this post is that Blinkit’s CEO, Albinder Dhindsa offered a swift and prompt response to his feedback. 

‘Will do,’ he replied initially and within four hours, followed it up with another post quoting the original post by Sawant that announced the implementation of a ‘free dhaniya’ feature, stating gratefulness to Sawant’s mother.

free dhaniya
Source: cnbctv18

‘It’s live! Everyone please thank Ankit’s mom 💛 We will polish the feature in next couple of weeks,’ he said in his quote, followed with a screenshot of a checkout page that had a free ‘coriander bunch’ in the cart. 

This post is at 11k likes as of now with over 800k views, with customers all over the country expressing their delight at not just the new feature but also the implementation window of the feature that took no longer than four-to-five hours. X user Bhavika Mehta @BhavikaMehta96 replied to Dhindsa’s post with: ‘By far one of the most impressive usage of Social Media (X specifically) and fast implementation by the company. Betting big time on Zomato & Blinkit!’ 

Another user, Naman Sarawagi @NamanSr said, ‘This dhaniya update is worth a billion dollar in market cap. 5% higher closing tomorrow.’ 

The reaction to this feature update is brimming with positivity, showing how important it is to maintain customer relations and listen to feedback in marketing. It was Dhindsa’s quick response that touched the userbase’s heart, and those that had not previously considered using Blinkit could have also felt compelled by their willing customer support to avail it’s service— knowing that if they had complaints to offer, the person on the other end was willing to listen. 

The overall reactions were positive and brought together another discussion on the intermingling of traditional marketing ideas with modern day rush hours, emphasising its cultural significance of including what worked once in what is now to be able to make progress without leaving anyone behind.

You might also be interested in - Blinkit delivery boy rapes & assaults 19-year-old when she opened the door to collect order