The BJP on Monday led by Prime Minister Narendra Modi hit back at Lalu Prasad and the INDI Alliance with the ‘Modi ka Parivar’ campaign after the RJD patriarch Lalu Yadav attacked PM Modi personally and said that he had no family.

"Leaders of the INDI alliance, deeply engrossed in corruption, nepotism and appeasement, are becoming nervous. When I question their 'parivarvad', they say Modi has no family," the Prime Minister said at a rally in Telangana's Adilabad.

"My life is an open book, 140 crore people of the country are my family. Today, crores of daughters, mothers and sisters of the country are Modi's family. Every poor person in the country is my family. Those who have no one belong to Modi and Modi belongs to them," he added. 

Addressing a rally of the INDI Alliance bloc yesterday in Patna, Lalu Yadav hit back at PM Modi’s dynasty politics jibe and said, “What can we do if Narendra Modi does not have a family of his own?" he had said. "He keeps bragging about the Ram temple. He is not even a true Hindu. In Hindu tradition, a son must shave his head and beard after the death of his parents. Modi did not do so when his mother died," he had said.

 Following the personal attack, top BJP leaders such as JP Nadda, Amit Shah and Rajnath Singh among others changed their social media usernames and added the tagline ‘Modi ka Parivar’  on their handles. Union Ministers Dharmendra Pradhan, Nitin Gadkari and Anurag Thakur, and veteran BJP leader and former Chief Minister Shivraj Singh Chouhan, Uttar Pradesh Chief Minister Yogi Adityanath and his Uttarakhand counterpart Pushkar Singh Dhami have also joined in.

The new ‘Modi ka Parivar’ is similar to the 2019 ‘Main bhi Chowkidar’ campaign that BJP used to hit back at Rahul Gandhi’s “Chowkidar chor hai” campaign which was directed at PM Modi.

BJP leaders from Bihar also criticised Lalu Yadav’s statement. Deputy Chief Minister Vijay Kumar Sinha yesterday described the remarks as "offensive" and "disrespectful". "The language used by Lalu Prasad against our PM shows his mindset. They (RJD) are against Sanatan Dharma and are trying to destroy the centuries-old tradition," he said. "They behave like political jokers. We must stop such forces. What our PM has done for Sanatan Dharma is well-known," he said.

You might also be interested in - Google issues apology to government regarding Gemini’s results on PM Modi