Bharat Matrimony is facing backlash after a married woman called out the app for circulating her photo on an elite subscription service under a fake profile. The woman named Swati Mukund lashes out at the site labelling it as a ‘BharatMatrimony Scam’ and urges people to be careful while using it to search for a partner. 

She confirmed that she didn’t meet her husband through the website and warned people of such scams. Sharing the video Swati wrote, “More acrimony than matrimony, I guess."

The video starts with Swati sitting with her husband attaching a screenshot of the picture used by Bharat Matrimonial on its elite subscription. Swati says, “So, this is a post on India's number 1 and supposedly most trusted matrimonial app, Bharat Matrimony.” “As you can see, the picture used is of mine and for the record, this is my husband. No, I didn't find him on any of these apps,” she explains.

She added she was shocked after finding her picture on the elite subscription service of the app, a feature that promises to carefully curate profiles for users paying a premium for the service.

“What really appalled me is the fact that this is Bharat Matrimony's elite subscription service, where they are actually charging people pots of money and claim that they are screening and carefully curating profiles to make sure their users find the right life partner,” Swati said in the video.

Responding to the video, one of the users shared his own experience with the matrimonial app. He said, “I have used their elite matrimony paying 1.5 lakhs...it's the biggest scam. They give you the same few options over and over for one year.” While the other user commented to sue them.

A user said, “Most of the matrimonial sites use profiles of married people. Even I have reported many.” Others said, “Thanks for raising awareness about this issue which is common across dating & matrimony apps.”

Issuing a warning against the platform, Swati said, “This is an urge to all the users of this platform to make sure that you are exercising discretion before using any of these apps because obviously, what you see is not always what you get.”