An online controversy has flared up following a tweet by a Delhi-based customer of the quick-commerce Blinkit who complained that they had delivered a wrong gold coin from the platform. Mohit Jain, referring to the transaction on social media X, has claimed to have ordered a 1-gram gold coin but received just 0.5 grams instead through Blinkit.

According to Jain, he ordered a 1-gram gold coin and a 10-gram silver coin from Malabar Gold & Diamonds. The 1-gram gold coin was priced at ₹8,249, while the 0.5-gram coin he received cost ₹4,125, hence he is left with ₹4,124 loss. Jain explains, when he was out, his brother received the order, and later he came to know about the difference.

By the time he noticed and tried to raise a complaint, the platform’s customer complaint window was already closed. Screenshots of his interaction with Blinkit’s customer service show a response from the company’s automated bot, notifying him that the complaint window was no longer available.

He went online by tagging Blinkit's official account, Zomato founder Deepinder Goyal (as Zomato owns Blinkit), Malabar Gold & Diamonds, and several news organizations with his complaint: "Got scammed by Blinkit," he wrote. Expressing his frustration, he further added, “Also it was the first and last time of me ordering something so expensive from Blinkit as their customer support is pathetic, have to chat with AI bots.”

Jain elaborated further as he even reached out to the delivery person, who he claims empathized with his situation yet offered no assistance despite having pictures of the delivery. “I literally cried while talking to him,” Jain admitted in his post.

The incident also featured on social media,  with users discussing how quick-commerce companies are posing problems regarding customer service in the case of expensive items. Blinkit, Malabar Gold & Diamonds, and Deepinder Goyal have yet to respond to the claims.