The National Institute of Nutrition (NIN), in collaboration with the Indian Council of Medical Research (ICMR), has introduced groundbreaking recommendations for sugar content in packaged foods and beverages. This marks a significant departure from previous guidelines, which primarily focused on calorie thresholds. The recently updated NIN-ICMR dietary guidelines, released after a 13-year gap, highlight a crucial concern: the detrimental effects of excessive sugar consumption on health.
This new regulation might have an impact on a wide range of products, including soft drinks, juices, cookies, ice cream, and cereals sold both online and in stores.
“These guidelines follow global best practices and are a first for India,” a senior executive at the Hyderabad-based NIN told the Economic Times.
“While it is commonly understood that high-fat-sugar-and-salt foods should be minimised, a clear definition of these terms had not been established in India until now,” the senior executive stated.
Why Is This Important for packaged food?
Obesity and diabetes have become pressing health concerns globally. In India, where the prevalence of these conditions is rising, it is crucial to establish clear guidelines regarding sugar intake. Until now, there was no precise definition of terms like “high-fat-sugar-and-salt foods” within the Indian context.
The New Guidelines:
- Solid Foods:
- The recommended sugar threshold for solid foods is approximately 5% of energy from added sugar.
- It should not exceed 10% of energy from total sugar.
- Beverages:
- For beverages, the limit is approximately 10% of energy from added sugar.
- The total sugar content, including naturally occurring sugars in fruit juices and milk, should not surpass 30% of energy.
These guidelines have been carefully developed by a team of experts based on extensive research. They are designed to help people make healthier food and drink choices by setting clear limits on sugar consumption. The guidelines align with global best practices and are an important tool in protecting public health as we deal with the complexities of modern diets.
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