The famous “Amul” brand is used by the Gujarat Cooperative Milk Marketing Federation (GCMMF) to sell dairy goods. The organization has announced a large price increase for all Amul milk varieties.
The cost of an Amul litre of milk would rise by ₹2 starting today. The decision was made in reaction to the growing expenses associated with operations and milk production.
This action has been taken by Amul, a well-known milk supplier in India, to help dairy farmers overcome their higher production expenses.
The most recent increase in milk prices is intended to make up for the February 2023 adjustment, which was done to support farmers. The Gujarat Cooperative Milk Marketing Federation (GCMMF) increased the cost of Amul milk by ₹3 per litre in February 2023.
Updated costs for various Amul milk varieties are as follows, reflecting the recent increase:
- ₹36 for 500ml of Amul Buffalo Milk
- ₹33 for 500ml of Amul Gold Milk
- ₹30 for 500ml of Amul Shakti Milk.
The price rise corresponds to a 3-4% increase in the Maximum Retail Price (MRP), which is still much less than the average inflation rate for food.
Notably, Amul has avoided raising the cost of fresh pouch milk in major regions since February 2023.
Amul has a policy of giving milk producers almost 80 paise for every rupee that customers pay for milk and milk products.
GCMMF seeks to maintain fair milk pricing for farmers and promote increased milk production through price adjustments. Following the completion of the Lok Sabha election voting process, the price increase is announced.
“This price hike is being done due to an increase in the overall cost of operation and production of milk. Our member unions have also increased farmers’ compensation by approximately 6-8 percent over the last year,” the GCMMF said.
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