Shashi Singh, a 58-year-old resident of Kanpur, initially hesitant about CBD oil due to her aversion to marijuana, found relief in its consumption. The growing acceptance of CBD globally, coupled with its legalization in various countries, has contributed to a more positive outlook on cannabis in India.

Traditionally, India has had a complicated relationship with cannabis, deeply rooted in cultural and historical references. The Narcotic Drugs and Psychotropic Substances Act of 1985 imposed strict regulations on cannabis, including its non-psychoactive component CBD, leading to stigmatization. However, a shift in focus towards the medicinal properties of marijuana, especially for lifestyle-related stresses, is emerging.

As interest in holistic health and wellness practices surges in India, CBD oil is positioned as a natural remedy. Companies like BOHECO (Bombay Hemp Company) are contributing to this shift, offering a range of hemp-based products. Yash Kotak, co-founder and CMO of BOHECO, notes a broader demographic embracing hemp as awareness grows.

CBD

Some Indian states are considering decriminalizing or legalizing cannabis for medical and industrial purposes. Uttarakhand, in 2018, became the first state to legalize industrial hemp cultivation, with other regions following suit. This changing landscape has prompted individuals like Shashi, who had strong views against marijuana, to embrace CBD oil for its reported benefits.

Positive experiences with CBD oil are shared widely on social media, contributing to its popularity. Amid the COVID aftermath, individuals like Meera from Delhi found relief from anxiety and stress through CBD oil, emphasizing the product's positive impact on mental well-being.

The changing attitude towards CBD oil in India is accompanied by increased education and awareness about its use. Various organizations and individuals are disseminating accurate information, and Ayurvedic healthcare professionals are becoming more open to discussing CBD as a complementary therapy for mental health issues.

While the legal status of cannabis remains complex in India, companies like BOHECO remain optimistic about the market's potential. Driven by a growing population and a rich history of cannabis cultivation, India has the opportunity to become the largest market for cannabis products, presenting a unique intersection of tradition and modernity in the evolving landscape of alternative remedies.

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