Uttar Pradesh Chief Minister Yogi Adityanath on Monday imposed a complete ban on the sale of liquor and meat in Mathura while speaking at a Krishnotsava 2021 programme there.

"The officers concerned are directed to make plans for the ban as well as for the engagement of people involved in such activities in some other trade," he said.

Adiyanath asked the liquor and meat sellers to start milk trade. He said that trading in milk would help Mathura regain its lost glory of being a high milk-producer. Adityanath prayed to Lord Krishna to eliminate the novel coronavirus infection.

“Every effort will be made to develop Braj Bhumi and there will be no dearth of funds for this. We are looking at a blend of modern technology and the cultural and spiritual heritage for the development of the region,” he said.

He said places of faith neglected since long and it is time they are revived now. Cabinet ministers Laxmi Narain Chaudhary and Shrikant Sharma were also present on the occasion.