A report on emerging trends in the video industry has revealed that in 2024, YouTube will continue to dominate the video streaming scene in India, solidifying its position as the leading platform. The platform generated an impressive Rs 14,300 crore in revenue, leaving competitors like Meta, JioStar, and Netflix behind.

Media Partners Asia's deeper dive into the Asia-Pacific video and broadband market shared some exciting trends for the coming years. The report forecasts that streaming services will replace traditional TV by 2027, with China and India playing a key role in this shift. By 2029, streaming is expected to account for more than half of the region's video industry revenues, growing from 44% in 2024 to a projected 54%.

This shift signals a major transformation in how we consume content, with streaming platforms continuing to rise in popularity across the region.

A Business Standard report says that in 2024, the subscription-driven video-on-demand (SVoD) market in India saw a significant boost, adding around 15 million new subscribers. This brings the total number of streaming video subscribers in India to 125 million.

The online video market has grown rapidly, driven by higher engagement and better monetization strategies.
India is now the largest market for video streaming, contributing to a 26% growth in the industry's revenue. Other major markets include China (23%), Japan (15%), Australia (11%), Korea (9%), and Indonesia (5%). 

Together, these markets account for about 90% of the overall growth in video industry revenue, according to the MPA report.The report also shows that India will play a major role in the growth of the premium video sector, contributing nearly half of the US$5.5 billion in incremental growth across the Asia Pacific region.

As online video in India is expected to grow at a robust 16% CAGR, the decline of traditional television seems likely. Still, television remains a key medium in many regions of the country.