Surprisingly, Netflix, the streaming giant, has added more content to its lineup than just TV series and films that are worth bingeing. You can now also binge-watch Netflix! Recently, the company announced the debut of its ready-to-eat popcorn line called "Now Popping."

Netflix and Popcorn Indiana have collaborated to produce two delicious flavors:

Now Popping
Image Source: GitHub

For those who enjoy a cheesy kick, there's Cult Classic Cheddar Kettle.
Delicious and hot Cinnamon Kettle: A delightful choice.

Netflix's Now Popping costs $4.49 for an 8-ounce (approx. 225 Grams) bag. It is available at all Walmart locations across the USA as well as other places. To assist you in finding it, Popcorn Indiana offers a locator search on their website.

Although selling popcorn might not have a major financial impact on Netflix, the move is nonetheless calculated. Netflix wants to increase its visibility by bringing its brand in front of customers at thousands of retail locations. Similar to this, AMC Theatres introduced its line in 2021 to expand its revenue sources and capitalize on its brand.

Mixed Reactions to "Now Popping"

Netflix has already experimented with food-related brand extensions. They worked with Ben & Jerry's in 2020 to develop the "Netflix & Chilll'd" taste, which is still sold in stores. Netflix keeps growing its physical footprint. At the moment, it runs three movie theaters in Pacific Palisades, Hollywood, and New York.

Furthermore, by 2025, the business intends to create "Netflix House" entertainment, eating, and retail complexes in King of Prussia and Dallas, taking over former department store spaces.

Reactions to the news that Netflix was introducing a line were not unanimous. Some people praised the decision, seeing it as a lighthearted way to expand the brand. They were happy to see a snack choice linked to their preferred streaming service. Others, on the other hand, expressed skepticism, wondering if Netflix should prioritize the quality of its content above its foray into tangible goods.

AMC Theatres is a well-known movie theater chain with a vast nationwide network. Their branded popcorn is available in Classic Butter, Extra Butter, and Lightly Salted, a low-sodium variety. In contrast, flavors like Cult Classic Cheddar Kettle Corn and Swoon-worthy Cinnamon Kettle Corn are available in Netflix's popcorn line, Netflix Now Popping.

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