‘Only in India’: Liquor company invites pandit onstage for stock market debut
The liquor company's decision to invite a pandit to its listing ceremony did not go unnoticed by social media users with some finding it ironic
In a unique twist, Allied Blenders and Distillers made its stock market debut in the presence of a pandit (Hindu priest) during the listing ceremony on Tuesday, July 2. The listing ceremony marks the official listing of a company’s shares, allowing them to begin trading on the National Stock Exchange of India (NSE). Photos circulating on social media captured the pandit onstage alongside company executives, participating in the ceremonial lamp lighting.
However, the choice of a liquor company inviting a pandit to its listing ceremony did not go unnoticed by social media users. Some found it ironic, given the association of pandits with religious ceremonies and the context of a liquor company’s market entry. One user humorously remarked, “Only in India will you see a pundit on stage at a listing ceremony.” Despite the irony, congratulations poured in for Allied Blenders and Distillers (ABD) on their successful listing.
The official ABD account also shared a snapshot from the NSE listing ceremony, announcing, “Allied Blenders and Distillers makes its debut on the stock market!” Meanwhile, additional photos from the event were posted by the official NSE account.
ABD, renowned for its popular brand Officer’s Choice Whisky, witnessed its shares being listed at a premium of nearly 14 percent above the issue price of ₹281. On the NSE, the company’s shares opened at ₹320, marking a significant jump of 13.87 percent. With a market valuation of ₹8,869.61 crore, ABD continues to establish its presence in the competitive spirits industry. Other notable brands under the company’s umbrella include Sterling Reserve Whisky, Jolly Roger Rum, and Class 21 Vodka.
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