Tata Motors producing Range Rover in India; Prices to decrease by 22%

Tata Motors’ Jaguar Land Rover to Produce Range Rover and Range Rovers in India for the First Time in 54-year History, a Landmark Step Beyond UK Production.

Tata Motors and Jaguar Land Rover have recently announced their joint decision to produce Range Rover models in India. This strategic move is aimed at making luxury cars more affordable for the Indian market.

By manufacturing these high-end vehicles locally, Tata Motors and Jaguar Land Rover can take advantage of tax benefits and cost efficiencies, ultimately leading to significant price reductions for consumers.

Tata Motors and Jaguar Land Rover to Produce Range Rovers in India: Making Luxury Cars More Accessible

The Range Rover Sport model, previously priced at Rs 1.9 crore, is expected to drop to Rs 1.4 crore, while the Range Rover Autobiography version will see a price decrease from Rs 3.3 crore to Rs 2.6 crore. These price adjustments are anticipated to attract more customers and boost sales for both Tata Motors and Jaguar Land Rover in India.

Tata Group Chairman N Chandrasekaran praised Ratan Tata for bringing JLR into the Tata family 15 years ago and expressed his pride in having the Range Rover manufactured in India. He mentioned that this step would likely lead to increased sales in the country. 🇮🇳 Chandrasekaran also highlighted that manufacturing in India showcases the company’s confidence in the market.

JLR India Managing Director Rajan Amba emphasized that local production would make the Range Rover and Range Rover Sport more accessible to a broader range of customers in India. This move signifies the evolving market in India and is a significant development for the company.

The production of Range Rover models will occur at Jaguar Land Rover’s existing plant in Pune, India. By utilizing local manufacturing facilities, the companies aim to streamline production processes and enhance operational efficiency, further contributing to the reduction in prices for consumers.

Jaguar Land Rover India is strategizing to significantly increase sales in the coming years by reducing waiting times and offering competitive pricing for luxury SUVs. This sales approach aligns with the brands’ vision to expand their market presence in India and meet the evolving preferences of Indian consumers.

Looking ahead, Jaguar Land Rover India plans to introduce six new electric vehicles and innovative products to the Indian market. With the support of the Tata Group, the companies are well-positioned to capitalize on the growing demand for luxury vehicles in India and drive innovation in the automotive sector.

The decision to manufacture Range Rovers locally in India comes at a time when the country’s economy is showing steady growth. This move not only aligns with the government’s ‘Make in India’ initiative but also demonstrates the brands’ commitment to adapting to the changing economic landscape of the country.

The collaboration between Tata Motors and Jaguar Land Rover to produce Range Rover models in India marks a significant development in the luxury automotive sector. By localizing production and offering competitive pricing, the companies are poised to revolutionize the luxury car market in India and cater to the increasing demand for high-end vehicles.

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