A new limited edition watch, the Ram Janmabhoomi Watch, has made waves in the luxury timepiece market. Unveiled by Swiss watch manufacturer Jacob & Co. in collaboration with Indian retailer Ethos, this high-end watch is priced at an impressive $40,800 (₹34 lakh). It pays homage to the Ram Janmabhoomi temple in Ayodhya, India, a site of great religious significance. The release of this timepiece not only highlights the rich cultural heritage of India but also showcases the intersection of traditional craftsmanship and modern luxury.

Exclusive Features of the Ram Janmabhoomi Watch

The Ram Janmabhoomi Watch stands out due to its limited production run of just 49 pieces. This exclusivity makes it a highly sought-after collector's item. The watch is crafted with a 40mm case made of 316L grade stainless steel, which is known for its durability and resistance to corrosion. The front and back of the watch are covered with sapphire crystal, offering a clear view of the internal mechanism and adding a touch of sophistication.

Ram Janmabhoomi Watch
Image Source: Ethos Watch Boutiques

The heart of the Ram Janmabhoomi Watch is powered by the renowned 9015 Slim Automatic Miyota Citizen movement. This movement combines advanced technology with exceptional artistry and precision. The watch also features a sapphire stone on the crown, enhancing its luxurious appeal. The nylon strap and unique lugs contribute to its exclusive design, making it not only a functional timepiece but also a statement of style and elegance.

The design of the Ram Janmabhoomi Watch pays a special tribute to the Ram Janmabhoomi temple. The oleograph on the watch highlights Lord Ram’s valor and bravery, depicting him in a dynamic stance with a bow and arrow. This portrayal aligns with traditional representations of Lord Ram, who is revered for his commitment to justice and his role as a protector of dharma. Additionally, the watch features an image of Lord Hanuman paying respect to Lord Ram, further emphasizing the devotional aspect of the design.

Impact and Market Response

The introduction of the Ram Janmabhoomi Watch has garnered significant attention not only from watch enthusiasts but also from devotees. The collaboration between Jacob & Co. and Ethos underscores the growing interest in luxury products that celebrate cultural and religious heritage. This limited edition watch is seen as a symbol of the intersection between high-end craftsmanship and spiritual reverence.

The launch of this exclusive timepiece also reflects a broader trend of luxury brands tapping into the appeal of historical and religious landmarks. The Ram Mandir project in Ayodhya has become a focal point for various luxury brands and investors, resulting in notable increases in the stock values of companies related to the project. For instance, stocks of companies such as IRCTC, Genesys International, Allied Digital, and EaseMyTrip have seen significant rises in value over the past 18 months, driven by the increased interest in Ayodhya and its religious significance.

Jacob & Co. has a history of creating historically significant timepieces. Notably, the Quenttin, introduced in 2009, was the first watch to feature a 31-day power reserve, a vertical tourbillon, and seven mainspring barrels. This innovative watch gained further recognition when it was featured on the cover of Vogue, worn by director Quentin Tarantino. Additionally, the brand’s collaboration with Bugatti in March 2019 produced a range of unique co-branded clocks, and the Opera series, which includes watches inspired by popular films like Scarface and The Godfather, highlights Jacob & Co.'s commitment to blending luxury with pop culture.

The Ram Janmabhoomi Watch represents a new chapter in Jacob & Co.'s tradition of creating exceptional timepieces that celebrate cultural and historical milestones. Its launch not only adds to the brand’s illustrious history but also marks a significant moment in the luxury watch industry’s engagement with India’s rich heritage.

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