31% of urban Indians now rely on quick commerce for groceries
There are emerging trends in the retail facilities for the FMCG sector due to the shift toward multichannel purchasing
Fast and easy grocery shopping has become one of the most significant growth engines in grocery consumption, with 31% of people now using instant delivery services for shopping and 39% for topping up necessities, according to the Nielsen IQ survey. The rise of quick commerce for groceries has played a key role in this shift, as more consumers turn to these rapid delivery platforms to meet their immediate needs.
The study is conducted among 4,500 consumers across many cities in India including Delhi, Gurgaon, Noida, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Lucknow, Ludhiana, Jaipur, Ahmedabad, Indore, Coimbatore, Patna and Bhubaneswar.
It surveyed the buying behavior of adults aged between 18 and 65 years, who have purchased groceries from hypermarkets, supermarkets, TT shops, and other online platforms.
According to the survey, around 42% shoppers across popular categories use Quick Commerce for fresh food and ready-to-eat meals and 45% for salty snacks, as per the latest Shopper Trends Report, by the Data analytic firm.It also shows that the modern trade and retail channels are being accessed for purchase and shows multi-channel shopping behavior emerging.
The report stated “As shoppers increasingly embrace multichannel shopping, 20 per cent of offline shoppers also turn to online stores for their grocery needs. This behaviour is particularly evident in metropolitan areas, where online platforms are used more for main shopping.”
There are emerging trends in the retail facilities for the FMCG sector due to the shift toward multichannel purchasing. Specifically, 20% of offline buyers are now also connected with online grocery stores.
According to the report “This behaviour is particularly evident in metropolitan areas, where online platforms are used more for main shopping. Non-metro shoppers are leaning towards using online stores for top-ups.” It further added “The report indicates a noticeable increase in quick commerce visits, especially for urgent, immediate needs.”
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